5 Myths About App Store Optimization That You Should Drop Immediately

1. Changing The App’s Name Will Help In Getting Better Ranking

  • Make it shorter- You should be giving a shorter title to your app that can be readable to the users at one glance. Try to fit the title under 25 characters as the store chops the name beyond this limit and readers won’t be able to see the entire name. In below screen, you can see that the app uses a lengthy name and only a few words are visible so, the users are less likely to download it.
  • Try to be creative with the name- With creative I mean you need to avoid the general categorized words like the game, note, photo, and others. The simple and unique name will help the user to spot your app in the crowd and remember it in the future to suggests their friends. For example, the WhatsApp and Flappy Bird are the navigational search, if these were given the name like messaging app or bird game it would have been very tough to catch the user’s attention.

2. Only Rating Makes The Tame

3. Keywords Don’t Matter That Much

Tips for Keywords

  • Try to include the keywords that are relevant or describes the app’s functionality for giving it a unique name. Go for the keywords with the low competition in the store initially as it will be beneficial for you.
  • Try avoiding the keyword stuffing as this won’t give any benefit your app instead you will be punished by the store algorithm.
  • You will get a description in both Google Play Store and Apple App Store with your app to place the keywords. Sprinkle the keywords all over the description with logic.

4. Being In App Store Is Enough And Downloads Doesn’t Make A Huge Impact

5. App Description Don’t Matter

Bonus Myth From Mobile App Daily

The Same strategies will work on Google Play Store and Apple App Store

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MobileAppDaily is an unchallenged pioneer of the mobile app industry and caters to the need of the tech geeks. Visit : https://www.mobileappdaily.com/

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Mobileappdaily

Mobileappdaily

MobileAppDaily is an unchallenged pioneer of the mobile app industry and caters to the need of the tech geeks. Visit : https://www.mobileappdaily.com/

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