7 Trends Driving SaaS Mobile App Development in 2023!

Want to learn about the latest SaaS trends in 2023, here they are!

SaaS or Software as a service is one of the most common ways services are provided to customers. It is because SaaS provides a cloud-based infrastructure. This is the reason multiple companies are moving towards SaaS-based services. However in order to win in this situation, it is important to follow all the latest SaaS app development trends.

Following the latest mobile app development trends for SaaS-based applications provides its owner with a competitive edge. It enables the organization to produce services that are competitive in nature.

Therefore without wasting any time, let’s learn about all the latest trends followed by SaaS application development services.

SaaS Trends 2023 to Lookout for!

Below is the list of the top SaaS trends 2023 that can be followed for SaaS mobile app development:

Vertical SaaS

It is amongst the most prominent SaaS trends 2023. Vertical SaaS stands for SaaS app development or softwares that is designed to cater to a particular vertical or industry. The apps and softwares are tailored to provide a comprehensive and user-friendly experience for its users.

A great example of this would be SaaS-based services for Manufacturing. For instance:

• Monday Sales
• Workzone
• Gocious

These solutions will be catering to different aspects of an industry. For instance, in manufacturing, it could be used for invoice processing, billing, managing customer data, etc. The advantage of having a vertical SaaS application or software is that it has been designed specifically for that industry, thereby, the makers behind the service understand the perspective of people working in the industry. It is one of the SaaS app development trends that is picking more importance in 2023. Considering the market is growing, right now, there are adopters of this niche technology in every industry.

Some of the benefits of using a Vertical SaaS-based service are:

• More alignment with the business goals leading to improved efficiency, productivity, and profitability
• Enhanced agility because of cloud-based infrastructure
• Reduced operational cost due to elimination of on-premise software development and maintenance

Micro-SaaS

Micro-SaaS is another SaaS trends that are market specific. However, this mobile app trends 2023 deals with a much more niche market. These apps and softwares are typically created for a very small market and are often used by a small team or an individual. They are capable of solving specific problems and providing their service to a niche audience.

Some of the most common examples of these SaaS app development trends are:

• Calendly
• Zapier
• Typeform
• Notion

The Micro-SaaS apps are usually very affordable and have a much wider adoption rate in comparison to other SaaS-based applications. Right now, these are becoming increasingly popular, and the majority of mobile app development companies are developing these as of today.

Note: Want to learn about mobile app development cost, here’s an article to sort you out.

Data-as-a-Service

Managing the data is one of the biggest challenges for any organization. To sustain this activity and archiving & storing data for different purposes, organizations spend a lot of money on infrastructure and resources. However, right now, there are several SaaS app development services that are providing Data-as-a-Service.

These DaaS providers collect and store data from multiple sources that are public and private in nature. The data is passed onto the services with the help of APIs. These are easy to integrate and provide the benefit of on-premise data management.

This latest trends in mobile apps have several benefits such as:

• It removes the cost of having an on-premise infrastructure for managing data, thereby, saving cost
• Just like its other counterparts, this service is cloud-based, therefore, it provides the necessary flexibility
• These systems are very easy to use and implement

Low-code/No development

Not everyone has the required technical acumen. It is for this reason, this SaaS app development trends is so much in demand these days. Low code/no development tools are platforms that are capable of creating applications without the need of writing code explicitly. These platforms provide a drag-and-drop interface that lets the user drag components to create an app.

There are considerable advantages in using this mobile app development latest trends in 2023:

• The time of development for an application is exponentially fast considering it doesn’t go through the entire SDLC (Software Development Life Cycle)
• Considering it is an alternative to traditional development, the accumulated cost is much less in comparison
• It is very flexible because anyone can use it without any coding background.

Below are some examples of these SaaS application development services:

• Appian
• Salesforce App Cloud
• Mendix
• Outsystems
• Zoho Creator

These app development trends are being adopted at a much higher pace. The solution is not capable of providing full-fledged solutions. However, the apps created using these SaaS mobile app development services are doable for basic functionalities.

Flexible Mobile Payment Options

The entire purpose of creating a service is to generate revenue. Traditionally, the mode of payments on SaaS-based applications was limited. However, the majority of SaaS app development company have started to use flexible mobile payments.

Need for flexible mobile payment options:

• Some service providers only provide cards, some provide online options, etc. By following these SaaS trends 2023, the mode of payment created for the service is flexible in nature
• Multiple modes of payment enable the user to select the suitable one for them in terms of exchange charges incurred
• It enables payments locally as well as internationally
• Depending upon the vendor utilized, it also provides flexible payments

Some of the options that are utilized by SaaS mobile app development companies are:

• Credit cards
• Debit cards
• Mobile Wallets
• Digital Wallets
• Peer-to-peer payment

This SaaS app development trends both popular and essential because of these several reasons:

• It is convenient for both businesses and customers considering it allows payments without physical cards and can accept payments from anywhere.
• The payments made via these modes are secure and can be used to encrypt customer data.
• It can help in processing the payment in a cost-effective manner helping in reducing other additional costs incurred.

Some of the most common services utilized by SaaS app development services are:

• Stripe
• Paypal
• Authorize.net
• Square
• Braintree

Collaborative Software Program

Management of tasks and different operations in an organization are done in teams. It requires organizations to procure SaaS-based software and applications that can help collate data as well as operations.

This is another SaaS app development trends that is available in the SaaS market. There are multiple applications and services that have their own set of features and benefits. Below are some of the most popular services that follow this latest SaaS trend 2023. These are:

• Google Workspace
• Microsoft 365
• Slack
• Asana
• Trello

These SaaS app development trends let the teams collaborate on tasks. It provides them with a common platform to share their work and publish it to relevant places.

White Labeling

There are many products in the market that are manufactured by one company and sold using some other brands. This is a SaaS app development trends that is being followed currently in the IT industry. Also known as white labeling, in this SaaS trends 2023, multiple software development companies develop software and provides it to other company for rebranding. This rebranded product is sold as the reseller’s own product. It allows multiple resellers to enter the SaaS market without developing their own software.

There are several benefits of using White Labelling such as:

• It can help in increasing revenue for the white labeler
• It can help in reaching a new customer base for the white labeler
• It can help the reseller to sell, a wide range of products and services
• It can provide consistent business to white labeler if the reseller has a good brand name in the market

Wrapping Up!

Understanding the latest trends associated with a niche or an industry is an important task. In this case, it is the development of a SaaS-based application. By using all the latest SaaS app development trends not only do we create an app that is usable to the customer but also has a competitive edge. The only way to truly stay ahead in the market is by upgrading your services in comparison to the market trends. The idea behind this article was to help its readers to create more robust solutions and provide services to customers that are compelling in nature.