8 Simple Ways To Promote Your Mobile App

Developing a mobile app for your business is expensive and time-consuming. Moreover, there are over 2.2 million apps in the App Store and over 3.4 million in Google Play Store. These numbers are staggering and are regularly soaring. If you think your app users will magically come to your app, you need to think again. With such fierce competition, it might be challenging to focus on user acquisition. If you want your app to be a notable success, you need to develop a robust mobile app promotion strategy.

You must understand that building an app is half the battle, and the other half is user acquisition. Most brands and business executives only focus on the app’s development, delivery, and advanced integrated features. They must not forget that a handful of hundred faithful consumers will not extend your business growth at a larger scale. Thus, mobile app promotion strategies must be implemented to reach out to more users.

How to market an app efficiently is a frequent question that most business executives ask themselves. With this in mind, we’d like to share eight simple yet creative ways you must add to your app marketing strategy.

1. Develop a Website

Developing a website is one of the most efficient ways to promote your mobile app. An online presence for your app will legitimize it and can be used as a communication channel to create brand awareness, build authority, and increase visibility.

Also, a website’s landing page can be used to expedite your mobile app promotion by showcasing all facets of your app. You can start with a brief introduction to catch your audience’s attention and can supplement it with benefits and features.

2. Use Social Media

Social media is the powerhouse for all mobile app marketing strategies. It can help you advertise your mobile app at an unprecedented speed as it directly connects with your audience via paid or organic methods. Organic promotion involves the creation of pages, accounts, and profiles on various social media platforms. In contrast, paid advertisements boost the app’s discoverability as you can target specific audiences. For instance, LinkedIn is a great app to connect with industry peers, tech savvies, and consumers. Similarly, platforms like Facebook and Instagram allow ads that promote app installs.

3. Build Public Relations

Public relations professionals conduct in-depth marketing research and issue press releases trumpeting your new app’s development. Press releases, guest blogging, and submitting your app on review websites will create buzz and build your app’s credibility. A good PR professional can help you submit for awards drawing up the attention of tech enthusiasts and leaders.

4. App Store Optimization

A reputable app marketing agency knows the benefits of App Store Optimization and suggests including it in mobile app promotion strategies. App store optimization helps increase organic visibility, installs, revenue, word of mouth, and app conversions. A few of the best techniques to improve your ASO includes:

• Use keywords in your app’s name and description
• Localizing content
• Using the right primary and secondary app categories
• Using preview videos and screenshots

5. Run Search Ads

Another method for productive app promotion is running paid social media campaigns. You must not only rely on app stores or social media. Explore Google’s search engine and search ads to feature your app. Running search media campaigns offers long-term benefits such as exposure, targeted traffic, powerful link building, and rating and reviews promotion. Focus on the relevant, targeted keywords and scale your campaigns based on previous results.

6. Influencer Marketing

Influencer marketing involves microbloggers and micro-influencers leveraging their online presence to promote the new application. The key to successful influencer marketing is connecting with influencers whose follower base resonates with your niche. To advertise the mobile app successfully, develop an honest, authentic, and mutually beneficial relationship with influencers. You can host a launch party and invite tech influencers and bloggers to escalate your app promotion process.

7. Focus on Video Marketing

Videos are the present and future of marketing. Most people engage with visuals more efficiently compared to written documents. Advertising mobile apps with video marketing are accessible and procure notable results. Promote your mobile app on various video marketing platforms like YouTube. Also, demo videos are a great medium to connect with your audience and can be used in other app promotion methods like email marketing, advertisement, landing pages, and more.

8. Email Marketing

Most people believe that email marketing is dead, but it’s very much alive. You must not overlook and include it in your mobile app marketing strategy. As a fact, 9 out of 10 marketers use email marketing to distribute their content organically. You can create an email funnel to announce your launch date, promote features, showcase benefits, and app functioning, and onboard your audience with enticing sign-up offers.

Conclusion

Most people focus only on app development and put all their efforts into it; however, promoting the app is equally important. A general rule of thumb says to spend as much time promoting the app as you are developing it. Treat your app like any traditional product launch and add the above-shared ways to your mobile app promotion strategies to target the right key audience and grow your user base. Make sure that the quality of users is more crucial than the quantity, so craft your campaigns after understanding the target audience.