9 Social Media Engagement Ideas for 2023
Social media engagement is an important element of social media marketing plans. While many brands want more engagement on their social media posts, they often fail to do so because they are stuck in the same old social media goals and strategies.
Keeping this in mind, we have listed down the 9 best social media engagement ideas that will help you boost engagement on your posts and drive better results for your business.
Social media engagement is crucial for strengthening your relationship with your audience. It also helps to build customer loyalty and increases sales for your business.
Each engagement idea listed below is fair game for those looking to keep their social feeds from growing stale. So, without further ado, let’s get started!
What is social media engagement?
Social media engagement refers to actions that measure and reflect how much your audience interacts with your content. It is measured by a range of metrics that include the following -
- Comments
- Likes and reactions
- Shares or retweets
- Click-throughs
- Mentions
- Using branded hashtags
Activity and engagement are crucial for every social media engagement plan to build a positive brand experience and develop meaningful relationships with new and potential future customers.
Best social media engagement ideas to try in 2023
Here are a few best social media engagement ideas that will answer ‘how to increase social media engagement’ and will make your brand a success.
1. Post engaging content
One of the best engagement ideas for social media is to create content with which users can relate and engage with. It could be a poll on Twitter, a graphic that makes people laugh, or a video people can relate to.
Choose content that will drive emotional responses from your audience. It will be harder to connect with your audience if you’re just talking about your product and service or how great your brand is.
For instance, in the post shared by Crumbl Cookies, the company didn’t just brag about their cookie selection but asked a question in the caption to boost engagement.
Overall, the best way to figure out what content is working is to watch and learn the latest technology trends and current social media trends for business. Keep experimenting, observe the reaction, tweak, and keep repeating.
2. Plan social media posts for every day of the week
Start a series for each day of the week to create an opportunity to interact with your followers on a regular basis. By providing engaging content on a consistent basis, you can build a habit among your followers to look forward to seeing specific content from your brand. A regular schedule on the best social media apps shows your audience what to expect and even provides them with something to look forward to.
3. Respond to all comments
Respond to all customer comments and messages to improve social media engagement. It’s a great way to make them feel heard. Whether they leave a positive or negative comment, you should be responding to each customer.
You can show appreciation for positive messages and provide a solution to negative ones. Responding to comments will also help you understand how to improve your services and increase customer satisfaction.
4. Know your audience
The key to improving your social media engagement is knowing your audience — a group of people who would be interested in knowing what you have to offer and are likely to purchase your products or services.
For example, if you are a B2B company, LinkedIn can be a great tool since it centers on professional networking, and many B2B businesses are already active on this platform.
Your brand’s content is for the audience, so always keep them in mind. Knowing your audience will also help in determining -
- When to publish
- Which social media sites to use
- What type of content to publish
- What are the current social media trends
- Brand voice
5. Share influencer content
Another best engagement idea for social media is sharing influencer content. You can consider working with an influencer to create collaborative or sponsored content. Work with influencers who share a similar audience with your brand.
Also, if you find any videos that mention your brand from influencers, ask permission to reshare the content on your social media handles. It’s the quickest and easiest way to show your audience who else enjoys your brand.
6. Support a cause
Demonstrate your brand values by posting your support for a cause. For instance, the North Face posted a Tweet a while ago about their 15-year-long partnership with several breast cancer prevention organizations:
Showing support online is a great way to help build your brand authenticity. Hence, don’t shy away from the causes that are important to your business.
7. Host an AMA
AMAs are becoming an integral part of a social media strategic plan. An AMA (Ask Me Anything) series is a great way to educate and entertain your audience. AMAs usually is a Q&A session where your followers can ask you anything related to your brand. You also get a chance to share your expertise and knowledge with your audience in a more personal and interactive way.
Here are a few benefits of hosting an AMA series for your brand -
- You can show off your personal side
- You can increase brand awareness without being aggressive about it
- You get a deeper knowledge of the concerns and interests of your audience
8. Host a weekly Twitter chat
One of the best social media marketing strategies is to host a weekly Twitter chat. You will want to create a hashtag for your chat and tell your audience about it. It’s a real-time way to connect with your audience and discuss topics related to your brand.
Many Twitter chats include giveaways or prizes for responding to questions or participating in the chat. This, in turn, results in a higher level of social media engagement.
9. Schedule smarter
Posting one to three times daily on social media is important to keep your content fresh and relevant. Posting at the right time daily is also crucial for maximum audience exposure.
You can’t be on your computer screens 24*7, but you can always take advantage of social media management tools to schedule posts ahead of time.
Set aside a block of time for creating and scheduling posts on a daily or weekly basis. Also, set regular time slots to respond to comments and messages. Then you are done for the day, and you can focus on other tasks.
Wrapping up!
Give these ideas a try to achieve the full benefits of social media engagement. When planning your engagement strategy, choose the engagement ideas wisely as they will also have an impact on your overall social media development costs.
These social media engagement ideas are perfect if you are planning to acquire new followers and build a brand that people will trust. So, do try them and let us know how they worked for you.
