How to Choose a Mobile App Marketing Agency? A Quick Guide

To choose a mobile app marketing agency, the process can be quite confusing. Let us take you through some of the crucial decisions you need to make!

The mobile app industry comes with massive competition. Here, whether you are an experienced developer or planning to launch your first mobile app, you have to work with the right people who can ensure that your app will survive and thrive in this competitive landscape.

According to a Statista report, in 2022, the mobile app advertising market is expected to spend approximately $327.1 billion. In 2021, these figures were limited to roughly $279.1 billion. There are thousands of apps published on various app stores including Google Play Store and Apple App Store. And as time is passing, new app stores are coming into the market resulting in even an increased level of competition.

So, it has become necessary to focus on making the right mobile app marketing agency to assist and help in achieving your targets efficiently. But it can be difficult to pick the right mobile marketing agencies that understand your requirements and help you in securing the best ROI. In this blog, we are assisting you through the process to choose a marketing agency that is suitable for your requirements.

Factors to consider when looking for mobile advertising agencies

Your selection of the right mobile app marketing agency varies depending on various factors. These influencing factors also help you in ensuring that the option you end up picking guarantees you to get profitable outcomes. Let’s have a quick look at these factors!

1. Types of apps

Mobile marketing companies are known for offering customized marketing solutions depending on the client’s requirements. Some top app marketing companies have expertise in web apps, while others know native or hybrid apps better. You can review the websites of app marketing companies to understand their expertise better.

2. Budget

Your budget can influence your selection of the mobile app marketing services provider. Some companies, especially startups, charge less for their services compared to an organization that has an established market reputation. But it does not mean that the startup will provide you with low-quality services. In fact, a startup app marketing agency might surprise you with the same quality of results with better prices compared to a large app marketing agency.

3. Past client reviews

Client reviews can be the most authentic source for you to verify the usability when you choose a marketing agency. These reviews let you know the average satisfaction level of past clients who used mobile app marketing services from the agency you have shortlisted.

4. Virtual presence

The app marketing agency that you pick should have a virtual presence as well. Social media platforms, websites, and other such channels can play a huge role in your app marketing process if your app marketing agency knows how to leverage them. And their personal virtual presence can speak for themselves.

How to choose the right marketing agency?

Well, now let’s discuss the process to choose a marketing agency. There are multiple stages to identifying good mobile marketing companies and picking the right one among them. Let us take you through each of these stages.

A. Leverage referrals if you have any

One of the best ways to trust mobile advertising agencies is to consider referrals if you have received any from any fellow businesses. These referrals, especially from businesses that have already worked with the company, are easily trustable. Referrals also might have some benefits over the entire cost of mobile app marketing services provided by the company that has been referred.

B. Go through reviews and background

Thousands of mobile marketing agencies are out there. Luckily, there are B2B agencies that review these mobile marketing companies to ensure that their readers have the opportunity to pick only the most reliable and best options. So, these agencies publish in-depth reviews of organizations along with some background information such as years of experience of the company, number of employees in the company, the minimum budget required to partner with the company, and more. Some of these review websites are Clutch, MobileAppDaily, Goodfirms, etc.

C. Shortlist companies fitting in your budgets

There is no sequence of the stages that we mentioned until here. Relatively, you can review required budgets and costs to partner with the mobile advertising agencies to ensure that before you invest your time into knowing these companies better, you can afford them as well. As mentioned above, even if a company charges less, it does not mean it will not provide you with good services. Startups usually establish a permanent client relationship by charging less, especially during the early years of their business.

D. Review platform expertise

It is crucial to know the expertise of your preferred mobile app marketing agency before you pick them. For that, you can check if they have specific platform expertise or if they know how to handle multiple promotion platforms. The skills that we are looking for here can be Search Engine Optimization (SEO), App Store Optimization (ASO), social media promotion, affiliate marketing, and more.

E. Go through the client portfolio

A client portfolio of your preferred app marketing agency will help you in understanding the expertise of the organization. As mentioned above as well, clients also publish reviews to share their experience with the company and these reviews are perfect to understand the reliability of the organization you are choosing to hire for the marketing of your app.

Key Takeaways

Well, with the last point, we believe we have covered all the required steps that are to be taken while picking the right mobile app marketing agency. Now, the conclusion is simple, to pick the right organization, you need the right tools. Here your reliable tools are company review websites, search engine results, social media channels, and past client portfolios. So, it is advisable to go through all of these tools before you choose a marketing agency to give your app an advantage.

Lastly, before we wind up this blog for good, let’s have a look at some important points we discussed above!

• It matters what types of apps you are planning to promote before you pick a marketing agency. Some companies are good with apps that are published on major app stores like Google or Apple, while others can be good with web apps
• Your budget might limit your options, so it’s good to shortlist companies that fit your budget before you start the background check
• While reviewing companies, take your time. Go through past work, reviews left by clients, referrals, and more
• Referrals, in some cases might help you in saving money as well with the help of referral offers
• Review marketing expertise in trends like ASO, SEO, Affiliate marketing, etc before shortlisting a company

Well, that is all for today’s topic how to pick a marketing agency. Hopefully, this blog will be helpful for you in finding the best mobile app marketing agency for your projects.