What Are The Best App Marketing Strategies?
The growing mobile app ecosystem is transforming the way users live. More businesses are diving into custom mobile app development to grow their businesses immensely. However, building an app is a huge investment, especially in terms of time and resources, as it involves various phases like ideation, development, maintenance, etc.
Suppose you’ve managed to build an amazing app that brings ease to people’s lives; now, all you are left with is letting users know about it. But with over 5 million App Store and Play Store applications, it becomes challenging for businesses to place their product at the forefront.
Well, it’s necessary to understand creating a mobile app is half the battle and marketing it for maximum user acquisition is the other half. But most executives don’t know how to market an app successfully. If you are looking for the best app promotion ideas, you are at the right place.
We’ve gathered the best app marketing ideas you can include in your mobile app marketing plan to gain maximum user acquisition.
1. Website and landing pages
Owning a website and landing page is a critical mobile app marketing strategy that allows users to learn more about your app. The fastest-growing tech companies are helping businesses with their website and landing page development requirements. You can easily spread awareness of your app among your target audience. Your landing page can offer a direct app installation link and can be used in various search ad campaigns.
Leverage the power of SEO to rank your website on the first page of SERPs, as it will help attract new users. Also, focus on keyword research and run PPC campaigns for better engagement with users looking for services/products relevant to your app.
2. Social media marketing
Social media marketing is another mobile app marketing strategy that connects your target audience with the brand in real-time. Create accounts and pages on different social media platforms and promote your app among the community groups and connections. Your social media marketing strategy can include free trials, contests, and giveaways, as it brings organic traffic, reach, and engagement.
A few social media platforms that you can consider are Facebook, Instagram, Twitter, LinkedIn, and Pinterest. They have a huge active user base, and you can refine the target audience with the help of a demographics filter. Run paid advertising campaigns to place your app in front of your target audience efficiently.
3. Communities are game changers
There are various community platforms, such as Reddit, Quora, Slack, Facebook, LinkedIn, etc., that have a huge number of active users. You can create your own community or join other popular groups to advertise your apps. A community review strategy will help you target different platforms based on the demographics of your target audience and will allow you to inform more people about your product.
A community will help you build relationships with other members, and you can also implement word-of-the-mouth methods to promote your app. Getting reviews or customer feedback from the community members will help identify the loopholes and resolve them promptly.
4. Content marketing strategies
Content is the key player in every marketing strategy and is considered a catalyst in driving growth. A content marketing strategy includes social media content, video content, blogs, infographics, use cases, success stories, guest blogs, and other formats shared over different platforms to gain measurable results.
You can start working on blogs/articles before your app launch date. By the time you’ll launch the app, you’ll already have a great audience. Also, focus on video creation as visual content is more appealing and engaging. A strong content marketing strategy can drive traffic and increase conversions by building a healthy relationship with the viewers.
5. App store optimization
App store optimization is among the best app marketing strategies that increase organic and paid app installs. App store optimization increases app visibility and conversions in the app stores. It relies on several factors like keyword research, app store ranking categories, eye-catching app store listing visuals, high ratings, and reviews. You can also run ads to promote your mobile app to skyrocket app installs. Google Play Store works with audience demographics and campaign goals.
You can set the campaigns per your requirements and budgets, and Google will optimize based on campaign goals (App installs). In comparison, Apple App Store works with keywords. You can create a ranking keyword list and determine which keywords drive most traffic. Place bids on them, and whenever users search in the App Store, they’ll see the app before 1st organic search result.
Although most business owners focus on investing more time and resources in resolving the complexities of the app, it is also necessary to focus on mobile app marketing simultaneously. Mobile app marketing will help spread the word of your world-changing app, and the above share mobile app promotion strategies help gain the undivided attention of the key audience. Research more about your target audience as not all shared ideas will apply to your app, but a well-thought-out mobile app marketing plan will prove a couple of them to be the most resulting.